A.S. Ravi Kumar Chowdary
Pilla Nuvvu Leni Jeevitham is the kind of film which borrows a little bit of everything from the magic recipe of a commercial entertainer, although it doesn't quite leave a mark of its own in the end.
Jagan alias Chinna is industrialist Lion Rajendra's jobless son. He falls in love with Sunanda. Meanwhile he suggests that his father and his rival Raghunath get into a partnership to double up their efficiency. Without his knowledge his marriage is fixed to Raghunath's daughter, who obviously turns out to be Sunanda, but the families are not on great terms even after they fix the match. Raghunath is dealing in tobacco businesses that is actually owned by Bonala Shankar, a brusque and notorious MLA. Rajendra doesn't want to deal in that area, but Bonala threatens the board of directors too. Now Jagan has to deal with this corrupt politico and plays a game with him that shakes him from his very roots-spreads a rumor that he hit Shankar.
Murali (Balakrishna) is pursued by the brothers of Peddaraju (Sayaji Shinde), who is cooling his heels in jail. We are not told why they are look after him. Murali is the loving brother of a handicapped woman, whom he carries to the college everyday. Of course, Murali has fun escapades with a girl in his neighborhood (Sada). And slowly but surely we are let into the past of Murali and as to what happened between him and the arch villain. It had something to do with Peddaraju's sister (Tanushree Dutta).
Seenu (Gopichand) is a loyal servant and a right-hand of faction leader Reddeppa (Devaraj). He and Sailaja (Sameera Benarjee) - daughter of Reddeppa - grew together. Nayudamma (Raj Kumar) is an arch rival of Reddeppa. Factional feuds between them have resulted in loss of number of lives among their groups. When Reddeppa realizes that his daughter and Seenu are in love, he swings into action by trying to kill Seenu. Rest of the story is all about how Seenu secures the hand of Sailaja and how he unites the forces of followers in both the warring groups to teach their masters (Reddeppa and Nayudamma) a lesson or two!
